Amazon is getting ready to launch its own-branded TV sets in the U.S. next month, according to a media report.
The television set has been worked on for two years by the tech giant, according to Insider, which first reported the news.
The launch, involving teams from Amazon Devices and Lab126, has been in the works for almost two years, the report said, citing people familiar with the matter.
The TVs, which will be powered by voice assistant Alexa and will range between 55 and 75 inches, are currently designed and manufactured by third parties, one of which is TCL, the report added.
Amazon will launch its own-branded TV sets in the U.S. next month, according to a new report
The TVs will be powered by Alexa, range between 55-75 inches and be designed and manufactured by third parties, one of which is TCL
The news outlet cautioned that the new TVs could be announced next month, but there have been logistical issues that could impact the rollout.
Additionally, is working on another TV that it is designing inside the company, Insider reported.
Amazon has partnered with TV manufacturers such as Insignia and Samsung to sell Fire TV sets powered by its Alexa digital assistant in the past. However, these sets have had the manufacturers' branding on them.
In late 2020, Amazon launched an AmazonBasics TV in India, which sells for a price of around 35,000 rupees
In late 2020, Amazon launched an AmazonBasics TV in India.
This 55-inch Ultra-HD LED TV sells for a price of around 35,000 rupees, the equivalent of $479, according to Gadgets 360.
It's unclear if Amazon's domestic TV set would be priced at a similar amount.
Such a move would put Amazon in closer competition with other hardware makers, an area that Amazon has experience in.
Amazon released its first e-reader, the Kindle in November 2007, selling it for $399.
Since then, the company has expanded into tablets, set-top boxes, smart speakers, ear buds and a number of other devices, including microwaves.
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